EA, the second-largest gaming company in America and Europe has
recently filed a trademark for the name “Plants vs. Zombies: Battle for
Neighborville.”
Named as Electronic Arts, EA is an American video game company having its headquarter in Redwood City, California.
Popped
up on the records of EUIPO (European Union Intellectual Property
Office), the filing doesn’t provide much information other than the date
(9th August 2019) on which the firm filed this trademark and
confirmation that it got registered against the NICE classifications 9
and 41. It is predictable enough that the former classification pertains
to downloadable computer game software through wireless devices or
global computer network; video game software, whereas the latter one
relates to entertainment services, like giving temporary use of
non-downloadable game software; provision of information associated with
electronic computer games presented via the internet. These aspects
affirm that this trademark is associated with a downloadable computer
game, classified under an entertainment service.
Are you aware of
Plants vs. Zombies lore? If yes, then you probably know that
Neighborville is the name of the series’ setting in the Plants vs.
Zombies comics. We can assume that it would be a shooter from the Garden
Warfare segment. However, we attained a good idea of its name from the
trademark filing, thanks to it.
What does the Trademark Registration imply?
Of course, like many other Intellectual Property Rights
(IPRs), trademarks only exist in theory, and this shows that trademark
alone hardly means anything. In other words, simply because anything has
been trademarked doesn’t mean that it will surely come to fruition. But
in this case, it is possible that the Plants vs. Zombies: Battle for
Neighborville, which incidentally is the name of the locations existing
in Plants vs. Zombies comics will be our upcoming foray with Plants vs.
Zombies Garden Warfare. Besides, if the report that the EA
representatives have provided to investors earlier this year is still
correct, then we can predict that the new game will release before April
2020.
No doubt that the company has sent out alpha playtest
invites for the new Plants vs. Zombies shooter at the end of the last
month, but this currently codenamed Picnic game has yet not been officially announced.
For
view source: https://www.trademarkmaldives.com/blog/ea-files-a-trademark-application-for-plants-vs-zombies-battle-for-neighborville/
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