Google Files Trademark Application For Pigweed – A New Operating System

Over the years, Google has been developing its fair share of operating systems, including Android, Chrome OS, and Fuchsia. And now, according to a new Trademark Application filed by Google, it appears that the search giant may be working on increasing the share by adding another operating system (OS) codenamed Pigweed.

Although the search giant has filed the trademark application with the United States Patent and Trademark Office (USPTO) for the Pigweed OS recently, this isn’t the first time when the world heard of Pigweed with Google.

Pigweed was first found in a code from Google while developing Fuchsia OS. It happened due to a code change for Fuchsia, where the developers mentioned ‘pigweed,’ but that was changed to ‘Fuchsia.’ From this, it can be estimated that Google’s Pigweed and Fuchsia are possibly related. However, as nothing much has been revealed about Pigweed, the two operating systems could be different as well.

Pigweed’s appearance was also spotted in the Google Chromium code repository, where ‘pigweed’ was mentioned in a code associated with ‘Monorail,’ an issue tracker used by the search giant for Chrome and other projects.

These are the two known incidents showing the appearance of Google’s Pigweed in the past. Nevertheless, as per the latest trademark application, Pigweed is a ‘computer operating system.’ For now, this’s what the world knows about Google’s Pigweed. In other words, there isn’t anything else other than this information regarding Pigweed for now. Moreover, there’s no word on ‘will Google make Pigweed official.’ It is also not clear if Pigweed would be a new OS for smartphones in addition to computers. Hence, until Google decides to reveal more regarding Pigweed, no one can figure out what purpose the OS will actually serve.

Another big question is, ‘when can the public expect Google to take the wraps off of Pigweed?’ Well, there’s no easy way to guess the answer to this question also. For instance, the term ‘Android’ was trademarked just five days prior to the OS was first exposed in 2007. Conversely, the name ‘Chromebook’ wasn’t trademarked for months even after the first Chromebook began shipping in 2011. Furthermore, the word ‘Fuchsia’ has been trademarked for around two years now without being officially unveiled. Fuchsia OS, on which the search giant has been working for over twenty-four months now, is expected to replace Android, the most famous and widely used OS for smartphones. Although Google hasn’t confirmed if Fuchsia would be the next Android or Chrome OS, it already started testing Fuchsia OS on smartphones. Nonetheless, the search giant is expected to provide more concrete information with respect to Fuchsia OS and the new Pigweed OS altogether later this year. 

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Cypriot Cheese Producers Re-Secure Trademark Protection For ‘Halloumi’

Cypriot farmers have recently won back the exclusive right to sell their cheese products as ‘Halloumi’ in the UK after re-securing the trademark it lost in 2018.

Participating on the part of these farmers, the Cypriot ministry first obtained  Trademark Protection for ‘Halloumi’ from the UK Intellectual Property Office in 1990. However, in association with a legal challenge brought by the UK-based cheese producers, the trademark had been revoked in the year 2018. The verdict was a result of an administrative error as the Cypriot ministry failed to respond to the legal requests within the asked time frame. Nevertheless, now the ministry has secured the protection again.

According to a Patent and Trademark Attorney, this significant win for the Cypriot farmers means that they have regained an exclusive right to use the mark ‘Halloumi’ while selling their cheese product in the UK. Because of the growing market for this product in the UK, this is expected to prove profitable for them. However, the farmers are unlikely to limit themselves there. They have already filed a Trademark Application for achieving ‘protected food name’ status to the European Commission, and if successful, their application would bring permanent protection. But as it’s likely to take some time, trademark protection in the UK will be beneficial to them in the meantime.

The attorney said that the food and drink producers in the UK might not be aware that they are allowed to apply for ‘protected food name’ status to secure protection for products with unique characteristics that can be linked to a specific geographical location or specified product. The attorney continued that this Trademark Registration certification would affect those who are producing cheese products. It is so because they could not label the product as ‘Halloumi’ unless it meets the certification mark requirements. Hence, restaurants should take care of not to define something as ‘Halloumi’ wrongly.

The attorney further added that if there’s no food name protection in place, and the misuse isn’t spotted as soon as possible, the use of the name or product could become generic. As a consequence, it would lose its eligibility for protected status. For example – ‘Cheddar’ is a name that has now become generic, and thus, no longer capable of obtaining such protection.

The Protected Food Name scheme, which was established by the UK government in 1993, is helpful for producers who want to use a geographical place name as part of their product’s brand identity for preventing others from marketing their items under the same name.

Since a large number of products have achieved the ‘protected food name’ status, there is no reason why Halloumi producers should not look for the same. Still, the application by these producers has been affected by many delays. Nonetheless, now it has gained the approval, meaning that the producers have re-secured ‘Halloumi’ trademark protection in the UK.  

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Greta Thunberg Files Trademark Application To Register Her Name And Movement

Teen climate activist Greta Thunberg has recently revealed that she has filed a Trademark Application to register her name and that of the international school strike movement.

In an Instagram post, the 17-year-old Swede, i.e., Thunberg wrote that she and the other school strikers (her fellow activists) have absolutely no interest in trademarks, but unfortunately, it needs to be done. She said that applying for trademarks is an action she is taking to protect the misuse of her name and that of the movement, which has gone global and catapulted her to international fame. ‘Fridays for Future’ is a global movement founded by her and belongs to everyone taking part in it beyond all the young people. Hence, it can and must not be used for individual or commercial purposes.

She added that the Trademark Protection is essentially needed as her name and the movement’s one are continually being used for commercial purposes without any consent whatsoever. For instance, people, while marketing or selling products, often collect money in her and the movement’s name.

Registering trademarks is also needed to receive assistance in taking legal action against people or companies attempting to use her and the name of ‘Fridays for Future’ movement for purposes, which aren’t in line with the movement’s values, she added.

According to the social media post by the famous activist, the recently filed application covers appeal for Trademark Registration of her name, the ‘Fridays for Future’ movement’s name, and ‘Skolstrejk för klimate’ (which means “School strike for the climate” in Swedish), the slogan on a sign or placard that she held during her weekly solo climate protests outside the parliament of Sweden in 2018, which inspired similar protests by other activists or young people.

Greta Thunberg, who actively took center stage at the Global Economic Forum in Davos this month, and her fellow young activists or strikers in the movement want the politicians to listen to climate scientists. Besides, they want politicians to take appropriate action to curb global warming.

The applicant also said that she, along with her family members, is setting up a non-profit foundation for handling money from things such as book royalties, donations, and prizes. At last, she said that the foundation would aim to promote climatic, social, and ecological sustainability, and also mental health. For more visit: https://www.trademarkmaldives.com

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Amendments Made To Canadian Trademark Law On 17th June 2019

Countries, no matter whether to strengthen the existing trademark protection or to include additional rules, often bring changes in their trademark laws. Almost all of us know how crucial role the trademark law plays in the protection of Intellectual Property (IP) assets. By providing relevant and robust trademark rights, it helps the owners in not just preventing unauthorized users from using their unique creation but also creating goodwill among customers. However, to obtain expected results, it is crucial to stay up-to-date with the reforms made in such laws and their corresponding rights. Here, in this article, you’ll be going to get updated with the recent changes in the Trademark Law of Canada.

1.     Availability of Madrid Applications

Canadian applicants from now would be able to file the Trademark Applications in over eighty (80) countries worldwide just through a single international filing. With this new opportunity, it will be easy for Canadian applicants to manage their international trademark portfolios.

Similarly, applicants from the Madrid Protocol nations will be able to designate Canada in not just their International Trademark Applications but also existing Madrid registrations. Moreover, the incoming protocol applications would charge similar to the national applications – as per the Canadian Intellectual Property Office (CIPO).

2.     Increase in Filing and Renewal Fees

Filing Fees

Previously, CIPO tends to charge a fee of $250 for filing a trademark application encompassing any number of classes of products and services, along with $200 as the trademark registration fee. Nevertheless, to apply for a trademark after June 17, the applicant has to pay the filing fee of 330 CAD for the first class of products or services, along with 100 CAD for each additional class of products or services. For all these applications, the trademark registration fee is eliminated.

Renewal Fees

The renewal fee has been increased to 400 CAD from 350 CAD for the first class of products and services with an additional 125 CAD charges for each new class of products and services.

3.     Declarations of Use Is No Longer Required

After 17^th June, Declarations of Use is no longer required for Trademark Registration in Canada. Note that this change applies to not just applications filed after June 17 but also applications pending as of this date. It means that all the applications filed before June 17, 2019, can proceed to trademark registration in Canada (once the opposition period expires) simply with payment of registration fee, without filing the Declaration of Use.

4.     Information Regarding Use Is No Longer Needed

Applicants filed the trademark applications on or after 17^th June need not indicate whether he/she has previously used the trademark in Canada or abroad. In other words, the applications filed on or after this date are applicable to get approved even if they do not tell whether the concerned applicant has registered and used the Trademark in Canada or foreign countries.

5.     Nice Classification Appears Mandatory

As per June 17^th amendments, all the new applications must be filed with Nice classifications. Moreover, the pending applications that have not yet advertised for objection/opposition purposes must be classified. Note that for unclassified registrations, the CIPO will request the Nice classification upon renewal.

Although this requirement of the Nice classification is expected to bring Canada more in line with the international norms, it does not mean that CIPO will become lenient in its practice of reviewing goods and services descriptions. All the goods and services must still be adequately specified under stringent standards set by CIPO.

Are You Getting Ready for Trademark Registration under Amended Law?

In the days after the reforms came into force, you as an owner, who’s looking for trademark registration in Canada should emphasize taking immediate steps, based on appropriate and up-to-date information. It will help you in saving costs in processes like filing multi-class applications, renewing multi-class registrations, etc. Besides, you must also think about streamlining your portfolio management. You should focus on using the Madrid international filing system and filing applications for non-traditional and international trademarks. For more visit: https://www.trademarkmaldives.com

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Europe’s Top Court Adviser Says Amazon Must Check For Trademark Infringements

An adviser to Europe’s top court has recently said that Amazon, the US online retail giant is not liable for unconsciously stocking products causing Trademark Infringement for third-party sellers, but should be careful in checking whether the products are legal or not.

The adviser gave his opinion on a case pitting Amazon against the US cosmetics firm Coty. The dispute reflects one of the many battles amid online platforms like Amazon, eBay, etc., fighting against online business barriers and luxury products firms seeking to preserve their branding and exclusivity. The opinion from Manuel Campos Sanchez-Bordona, the advocate general at the Court of Justice of the European Union (CJEU), came in response to a case concerning Coty’s German subsidiary. It is the subsidiary that took Amazon to a German court for stocking its Davidoff perfume for third-party sellers.

Coty said that such practices infringe on its trademark rights, and Amazon should be responsible for stocking trademark infringing products.

Campos Sanchez-Bordona said that the companies, which are unaware of trademark infringements, cannot be held liable for storing such products for third-party sellers. He also raises the question of the online platforms’ responsibility for the content transmitted or products sold on their sites. He even said that if the firms actively participate in disseminating the products and operate schemes like Amazon’s, then they must show diligence in checking the legality of products advertised or sold on their platforms.

Amazon’s Scheme

The US online retail giant under its scheme known as “Fulfilled by Amazon” stores and delivers products for third-party sellers and this is one of the main features of its whole business model.

Campos Sanchez-Bordona continued by saying that the companies should be aware that they cannot absolve themselves of responsibility. They must understand that without this control, their platforms can serve as a channel for advertisement and sale of counterfeit, stolen, illegal, or unethical products.

Amazon, in regards to this, said that it made efforts to combat fake products on its platform. The company added that they continuously invest heavily in battling against bad actors and are committed to turning counterfeits to zero on their platform. Moreover, courts have ruled in their favor in the first two instances of this action, and they are now expecting preliminary legal clarification from the CJEU.

Nonetheless, Coty did not immediately respond to the request, but the Luxembourg-based court, which looks in the majority of cases related to such non-binding recommendations, would normally provide a verdict in the next two to four months. For more visit: https://www.trademarkmaldives.com

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Justin Bieber Attempts To Trademark The Term – R&Bieber

Justin Bieber, a Canadian pop singer-songwriter, is currently attempting to trademark the term “R&Bieber.”

TMZ, a tabloid news website, reports that Justin has been going back-and-forth in regards to dropping a new album – R&B soon – and it looks like he is stepping ahead to do so.  As per the reports, Justin and his team have filed official papers to trademark the phrase for “entertainment services in nature of live musical performances and production of sound recordings.” They also noted that the singer wants to trademark the same term for movies and merchandise, he is seeking to sell.

Bieber’s team filed for the Trademark Registration on October 31, which was just a few days after October 27, when he shared a photo of the phrase to Instagram. Hence said, as Bieber began teasing that he would be open to coming up with new music related to the specific term last month via Instagram, this news shouldn’t appear like a shaking surprise.

However, it is not clear to say whether “R&Bieber” will represent an album or not, but the fans must consider the Instagram post by the pop singer in which he wrote that if this post succeeds in getting 20 million likes, he will launch an album before Christmas.

On Instagram, Bieber posted, “Share it, like it, post it in your story, I gotta view the demand, love you guys – pumped for it! I am almost done, but your support would make me move faster.” Apart from this post, the pop singer made a statement that fueled fans’ excitement following his previous statement regarding – a kiss ass album ASAP. Justin robustly hints that he is planning to launch a new album and the Trademark Application signs that the album will be named “R&Bieber.”

Justin Bieber had released his last studio album – Purpose – around four years ago, so it is about phase for a new album from the famous and lovable Canadian artist. Though it’s after a long time, yet it doesn’t mean that the pop singer has been silent. He shed a combined record with Dan + Shay called – 10,000 hours – in October.

According to reports, Justin is expected to release his new album before the end of this year. Ultimately, whatever may be the implications of R&Bieber, Beliebers better get ready! For more visit: https://www.trademarkmaldives.com

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How To Develop A Trademark Strategy For Your Business?

Are you planning to develop your business? It is significant to have a unique and distinct brand that’s recognizable by consumers as a sign of quality, trust, and satisfaction. These types of brands that attract business profits on one side are vulnerable to be infringed by others like competitors on the other side. Hence, a good trademark strategy is vital to create a brand that is easy to sell, satisfies the consumers, and maintains a distance from issues like Trademark Infringement. Trademark strategy can also help in ensuring that a unique name or logo representing your business will remain a symbol of your goodwill and reputation, instead of becoming descriptive of specific products originating from anyone.

Steps to Develop a Fruitful Trademark Strategy

1.     Execute Trademark Search

In the brainstorming stages of building your brand, a trademark search is helpful to determine whether or not any confusingly similar or identical trademark that can prevent Trademark Registration in regards to your product already exists. A trademark search, though, seems a little bit costly for firms having limited financial resources, yet it can help you in saving a lot of your hard-earned money that may likely get wasted on rebranding products and services once they were launched or promoted. It can also prevent issues like trademark infringement, and therefore, wastage of financial resources on settling them.

One can conduct a preliminary trademark search on his/her own. However, this type of search only captures trademarks identical to your mark in most cases. Besides, it fails to determine trademarks that have different spellings but the same sound, for example – Life and Lyfe. Accordingly, it is recommended to seek the help of an experienced Intellectual Property (IP) Attorney or trademark solicitor while conducting a trademark search.

2.     Be Careful About the Trademark Registration Process

After being familiar with the fact that trademarks can add a remarkable value to your brand, you may get tempted towards obtaining Trademark Protection in India or other nations for every symbol, name, etc., representing your business. Before proceeding, note that as the trademark registration procedure is country-specific, obtaining and enforcing several trademarks can be expensive as well as difficult. As a consequence, registering every single item in the vast suite of your business products doesn’t make commercial sense. Hence, Trademark Registration in India or any nation should always be carried out after prioritizing trademarks based on the value they provide and having complete information regarding how the process is carried out in the relevant nation.

3.     Market Your Trademark

The subsequent step in the trademark strategy procedure is to publicize your Registered Trademark to consumers so that they associate it with the satisfaction and quality related to your products and services. Do you rely on websites and social media platforms to advertise your products? Securing domain names and social media accounts will help in preventing competitors from making profits by using the same or similar names or accounts.

4.     Ensure Proper Usage

One pitfall trademark holder can fall into is condoning inappropriate trademark use by consumers and influencers in the area, spreading the usage in vernacular. One of the best examples of this is “Google®,” which was initially trademarked as a search engine but soon became a common verb to showcase searching for anything online. Although this isn’t always problematic for large brands; however, for small ones, it can lead to disastrous outcomes.

How can you prevent devaluing your trademark in this way? Ensure using your trademark protection for generic products or services that you are selling or planning to sell. Consider developing your marketing strategy based on the comparisons like – Kleenex® is the softest versus Kleenex® facial tissues are the softest. Avoid using your trademark in plural form instead of singular if it has been registered as a singular term.

5.     Fight Against Competitors

The aim behind developing a powerful trademark strategy is to make sure that your brand is the only one that makes profits on the goodwill and reputation you have created. To prohibit trademark infringement, you need to notify others regarding your trademark rights in as many as possible instances. For instance, if your trademark is registered, then you should showcase your trademarked term with ®. On the other hand, if it not registered, still you should mark it with TM symbol often put in superscript to notify others that you’re using the relevant symbol, word, or other as a trademark.

Wrapping Up

The precise trademark strategy can create goodwill and reputation that will uplift your brand from better to the best. Don’t forget that careful consideration and execution of an appropriate trademark strategy is not just beneficial but also essential to shaping consumer perception of your business’ products and services.

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